"Our vertical integrated model is important from a sustainability perspective; being able to provide end-to-end traceability is an indisputable advantage as many of our large customers like to ascertain the provenience of their products."
"Kuantan provides an opportunity to shift investment from the more crowded and more expensive West Coast to the cheaper, more accommodating East Coast, which is perfectly positioned for doing business with the Far East."
"The dynamics of competition are highly fluid today, and I believe the industry will find success in well-defined, specifically targeted products rather than by competing with the same undifferentiated products."
The Chemical Industries Council of Malaysia provides GBR with an overview of the sector.